HOW TO GET THE MOST FROM YOUR ADVERTISING DOLLAR
IN THE NATURAL RESOURCE DIRECTORY™
of Greater Los Angeles and Orange County
'95-'96 Annual Edition
Millions of references are made to this directory each year. The Yellow Page Industry's surveys conclude that 4 out of 5 adults 18 and over use Yellow Pages. People using the Natural Resource Directory™ have a copy of it because they intentionally brought it into their home or office for reference. --It did not land on their doorstep! User surveys indicate that people go back to use the directory repeatedly about once every ten days on average (33 times per year). This is why your ad will be seen millions of times!
Directional and Creative advertising:
Creative advertising, is an ad that creates the need for a product or service. If the consumer is not aware of your product or service, a display ad creates the inspiration for that person to call and to do business with you. Premium Pages: Even more potential consumers will see the Premium Page area at the beginning of the directory. These are the ads interspersed with the Table of Contents, Index, Masthead and other important reference pages that nearly all users of this directory will use often.
Cover Positions: And still MORE powerful are the Inside Front and Back Cover positions and the ALWAYS-SEEN Back Cover! If your business or practice is seeking to expand your customer base and consumer awareness, sign up for one of these creative advertising spaces in the Natural Resource Directory™.
Directional advertising refers to your placement in a specific heading where you will be noticed when your consumers and prospects look for you in the listings. When consumers use a yellow pages directory like the Natural Resource Directory™, they are looking for something specific. When they turn directly to the classified headings, you will BE THERE with your phone number and any aditional information you might include. These directional ads are the listings. You can list in a single heading with a Bold Listing (BL) and you may add an Extra Line (EL) with your Bold Listing. Another directional ad would be the Symbol (SY).
The Restaurant Heading (Section 3) features symbols to indicate type of cuisine. Only one symbol can be printed after a company's name and this symbol will appear in all listings (in other headings in any of the directory sections). Restaurants without a symbol will simply be seen by the consumers as those with a reputation for natural and healthy foods in general. Each symbol (double-carrots = one symbol) can be included for $35.00 for the entire year.
 | Vegetarian entrees featured |
 | Vegetarian (this establishment is entirely or extensively vegetarian) |
 | Poultry Entrees (chicken turkey, etc.) featured |
 | "Heart-wise" (low fat) entrees featured |
 | Organically grown products featured |
 | Fresh fish entrees featured |
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