ADVERTISING IN THE
NATURAL RESOURCE DIRECTORY™
for Greater Los Angeles and Southern California
2000-2001 Annual Edition
ADVERTISING IN THE
NATURAL RESOURCE DIRECTORY™
for Greater Los Angeles and Southern California
2000-2001 Annual Edition
Distribution: Fall-Winter 2000.........Place an Order
| Column Listing Ads: | Description | Annual Rate (note #1) |
|---|---|---|
| BL | (Business Listing) Consists of 3 lines as follows:
1) BOLD NAME (ALL CAPS) 2) Address (no substitution for marketing information--use EL to include marketing info) 3) City...BOLD Phone |
$125.00 |
| EL | (Extra Line) Inserted above address line. Will appear with BL's on the Internet. Marketing or descriptive information up to 38 characters and spaces upper/lower case. Each EL is charged separately when purchased with BL's. EL's associated with display ads and their AL's must have the same text in each listing. For display ad advertisers, only one $35.00 charge applies for up to 8 EL's | $35.00 |
| AL | (note #2) (Bold Anchor Listing) Just like a BL but as printed in the Directory, an additional line is inserted just under the Business Name. This line states: "See Ad on Page 0-00" and directs the consumer to refer to the page of the associated Display Ad. AL's will appear as BL's on the Internet. Since 5 AL's are included in the price for each display ad, this rate applies to the 6th, 7th and 8th AL | $35.00 |
| TM | (Trademark) No longer available in printed editions. Trademarks will appear as BL's on the Internet. (note #1) | n/a |
| DT | (Double Trademark) No longer available in printed editions. Double Trademarks will appear as BL's on the Internet. (note #1) | n/a |
| SY | (Symbol) Character follows a Restaurant or Food Retailer Business name in any of the above listing ads | $35.00 |
Display Ad Rates:
Up to five (5) AL's are included in the price of all Display Ads.
| Description | W | H | Annual Rate |
|---|---|---|---|
| FP (Full Page) (note #4) | 7-1/8" | 9-9/16" | $2,365.00 |
| HP (Half Page) (note #5) | 7-1/8" | 4-11/16" | $1,555.00 |
| DH (Double Half Column)
(note #5) |
4-11/16" | 4-11/16" | $1,200.00 |
| FC (Full Column)
(note #5) |
2-1/4" | 9-9/16" | $1,090.00 |
| TQ (Triple Quarter Column)
(note #6) |
7-1/8" | 2-1/4" | $935.00 |
| DQ (Double Quarter Column)
(note #7) |
4-11/16" | 2-1/4" | $720.00 |
| HC (Half Column) (note #7) | 2-1/4" | 4-11/16" | $720.00 |
| QC (Quarter Column) (note #8) | 2-1/4" | 2-1/4" | $485.00 |
Premium Pages:
| Description | Annual Rate |
|---|---|
| IF (Inside Front Cover) (price for B&W) | $7,200.00 |
| BC (Back Cover) (price includes color)
(note #3) |
$9,600.00 |
| IB (Inside Back Cover) (price for B&W) | $6,400.00 |
| P1 (Page 1) | $3,430.00 |
| P3 (Page 3)
(note #3) |
$3,045.00 |
| PB (Beginning premium pages 2,4,5, etc.) | $2,750.00 |
| DP (Double Page -- 2-Page-Spread) | $3,300.00 |
(#note 1) These rates are all for ads running in 2000-2001 Annual Edition. Your ad or listing will appear in directories printed and distributed for one full year. Listings will appear on the Internet for one full year.(note #2) Note: Up to five (5) AL's are included in the price of all Display ads. This price is for the sixth and subsequent AL. This price applies to 8 or fewer listings. Ninth and subsequent listing will entail additional costs. It is recommended that at least one AL is placed in the same section as the Display ad.
(note #3) Existing advertiser has first option to renew.
(note #4) Camera-ready film, linotype, photostat or laser-print completed artwork to exact size delivered prior to copy deadline entitles advertiser to deduct $165.00 from this price.
(note #5) Camera-ready film, linotype, photostat or laser-print completed artwork to exact size delivered prior to copy deadline entitles advertiser to deduct $125.00 from this price.
(note #6) Camera-ready film, linotype, photostat or laser-print completed artwork to exact size delivered prior to copy deadline entitles advertiser to deduct $75.00 from this price.
(note #7) Camera-ready film, linotype, photostat or laser-print completed artwork to exact size delivered prior to copy deadline entitles advertiser to deduct $60.00 from this price.
(note #8) Camera-ready film, linotype, photostat or laser-print completed artwork to exact size delivered prior to copy deadline entitles advertiser to deduct $45.00 from this price.
